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TAKEDA

Hirameki Garden

AN INTERNAL COMMUNICATIONS PLATFORM.

Cassette worked with change management agency Daggerwing to develop an internal communications platform for Takeda. Developed on Cassette’s product Virtual View the immersive site communicates key values and the company philosophy to 50,000+ employees globally.

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Original

BRIEF

The Hirameki Garden has been a tool widely used throughout Takeda for communicating company values and their philosophy.  With Takeda’s acquisition of Shire in 2019 there was an imminent need for updating the garden and developing the tool further to help communicate the company culture to new employees.

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Concept Art

SOLUTION

Using Cassette’s product Virtual View the garden was updated into an immersive 3D environment.  Hosted within the company intranet system employees can navigate around the 3D space visiting areas of the garden to learn more about specific topics.

Final environment

OUR WORK

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Design and modelling of the 3D garden

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Character creation and animations

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Development of the interactive site

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Liaison with Takeda IT on integration with internal systems

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Collaboration with Daggerwing on content placement

 

Immersive website

OUTPUT

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Immersive website with 8 locations

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Always on platform with opportunity for updates and additional communication features

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15k resolution marketing stills of the environment

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Video content from within the 3D environment

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All garden features exported as assets

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All characters exported as assets

Video content

RESULTS

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16,000 visits to the immersive website in the first 3 months

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Average time spent of 5mins10s per user

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164,000 information spot clicks

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28,000 views of the Corporate

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Philosophy landing page

 
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