AN INTERNAL COMMUNICATIONS PLATFORM.
Cassette worked with change management agency Daggerwing to develop an internal communications platform for Takeda. Developed on Cassette’s product Virtual View the immersive site communicates key values and the company philosophy to 50,000+ employees globally.
The Hirameki Garden has been a tool widely used throughout Takeda for communicating company values and their philosophy. With Takeda’s acquisition of Shire in 2019 there was an imminent need for updating the garden and developing the tool further to help communicate the company culture to new employees.
Using Cassette’s product Virtual View the garden was updated into an immersive 3D environment. Hosted within the company intranet system employees can navigate around the 3D space visiting areas of the garden to learn more about specific topics.
Design and modelling of the 3D garden
Character creation and animations
Development of the interactive site
Liaison with Takeda IT on integration with internal systems
Collaboration with Daggerwing on content placement
Immersive website with 8 locations
Always on platform with opportunity for updates and additional communication features
15k resolution marketing stills of the environment
Video content from within the 3D environment
All garden features exported as assets
All characters exported as assets
16,000 visits to the immersive website in the first 3 months
Average time spent of 5mins10s per user
164,000 information spot clicks
28,000 views of the Corporate
Philosophy landing page