St George | CASSETTE

INTERACTIVE CHRISTMAS WINDOW

ST GEORGE BANK

St George Bank is known for its remarkable service, innovative award-winning products and specialist financial consultation. The bank has extensive retail reach in Sydney and Brisbane, with the branches positioned in high footfall areas of the CBD.

Cassette partnered with Saatchi & Saatchi to create a digital interactive window, bringing the Christmas spirit to life while delivering brand awareness in a unique way. The campaign brought the excitement of a digital wall of wrapping paper allowing the public to move their hands across the glass to ‘tear’ through the paper. Once the ‘present’ was unwrapped, staff members appeared, presenting surfboards, cameras, bikes and other gifts to delighted people - rewarding them for embracing the festive spirit. The entire event was filmed and made into a viral Facebook campaign.