INTERACTIVE WINDOW
SAMSUNG
Cassette was tasked with creating a retail installation that reflected the message ‘Beautiful On or Off’ for the launch of the new Samsung Smart TV at John Lewis Oxford St and Sloane Square stores.
Cassette created an interactive window display that encouraged passers-by to ‘Make Something Beautiful Happen’: eye-catching, uplifting and relevant.
This was a unique, innovative way for consumers to interact with the brand from outside the store.
PROJECT TYPE
Public event
Retail installation
TECHNOLOGY
Augmented reality
Interactive screen
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CONTACT
ADDRESS
Team Cassette
Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW
Tel: (+44) 020 8232 7293
GET IN TOUCH
Part of TRO Group, an Omnicom company