INTERACTIVE WINDOW

SAMSUNG

Cassette was tasked with creating a retail installation that reflected the message ‘Beautiful On or Off’ for the launch of the new Samsung Smart TV at John Lewis Oxford St and Sloane Square stores. 

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Cassette created an interactive window display that encouraged passers-by to ‘Make Something Beautiful Happen’: eye-catching, uplifting and relevant. 

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This was a unique, innovative way for consumers to interact with the brand from outside the store.

PROJECT TYPE 

Public event

Retail installation

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TECHNOLOGY

Augmented reality

Interactive screen

CONTACT

ADDRESS

Team Cassette

Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW

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Tel: (+44) 020 8232 7293

GET IN TOUCH

Part of TRO Group, an Omnicom company