INTERACTIVE WINDOW

SAMSUNG

Cassette was tasked with creating a retail installation that reflected the message ‘Beautiful On or Off’ for the launch of the new Samsung Smart TV at John Lewis Oxford St and Sloane Square stores. 

Cassette created an interactive window display that encouraged passers-by to ‘Make Something Beautiful Happen’: eye-catching, uplifting and relevant. 

This was a unique, innovative way for consumers to interact with the brand from outside the store.

PROJECT TYPE 

Public event

Retail installation

TECHNOLOGY

Augmented reality

Interactive screen

CONTACT

ADDRESS

Team Cassette

Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW

letschat@wearecassette.com

Tel: (+44) 020 8232 7293

  • Twitter Social Icon
  • YouTube Social  Icon
  • LinkedIn Social Icon

GET IN TOUCH

Part of TRO Group, an Omnicom company

CONTACT

ADDRESS

Team Cassette

Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW

letschat@wearecassette.com

Tel: (+44) 020 8232 7293

  • YouTube Social  Icon
  • LinkedIn Social Icon

GET IN TOUCH

Part of TRO Group, an Omnicom company

$w("#text1").style.color = "rgb(255,0,0)";