CASES IN PARIS VIRTUAL REALITY
SAMSONITE
Cassette created a virtual reality application to support Samsonite’s ‘Cases in Paris’ promotion. The VR App placed the user in 3 iconic Parisian scenes (The Louvre, Eiffel Tower and Champs de Elysee) with the aim of finding 5 Samsonite Curve suitcases in the quickest time possible.
Fastest times were displayed on a leaderboard and the winner each week received a set of Samsonite Curve suitcases with a grand prize winner at the end of the 4 weeks receiving 2 first class tickets to Paris.
PROJECT TYPE
Public event
Recurring campaign
Retail installation
TECHNOLOGY
Virtual reality
CONTACT
ADDRESS
Team Cassette
Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW
Tel: (+44) 020 8232 7293
GET IN TOUCH
Part of TRO Group, an Omnicom company