CASES IN PARIS VIRTUAL REALITY
SAMSONITE
Cassette created a virtual reality application to support Samsonite’s ‘Cases in Paris’ promotion. The VR App placed the user in 3 iconic Parisian scenes (The Louvre, Eiffel Tower and Champs de Elysee) with the aim of finding 5 Samsonite Curve suitcases in the quickest time possible.
Fastest times were displayed on a leaderboard and the winner each week received a set of Samsonite Curve suitcases with a grand prize winner at the end of the 4 weeks receiving 2 first class tickets to Paris.
PROJECT TYPE
Public event
Recurring campaign
Retail installation
TECHNOLOGY
Virtual reality
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CONTACT
ADDRESS
Team Cassette
Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW
Tel: (+44) 020 8232 7293
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Part of TRO Group, an Omnicom company