CASES IN PARIS VIRTUAL REALITY

SAMSONITE

Cassette created a virtual reality application to support Samsonite’s ‘Cases in Paris’ promotion. The VR App placed the user in 3 iconic Parisian scenes (The Louvre, Eiffel Tower and Champs de Elysee) with the aim of finding 5 Samsonite Curve suitcases in the quickest time possible.

​

Fastest times were displayed on a leaderboard and the winner each week received a set of Samsonite Curve suitcases with a grand prize winner at the end of the 4 weeks receiving 2 first class tickets to Paris.

PROJECT TYPE

Public event

Recurring campaign

Retail installation

​

TECHNOLOGY

Virtual reality

CONTACT

ADDRESS

Team Cassette

Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW

​

Tel: (+44) 020 8232 7293

GET IN TOUCH

Part of TRO Group, an Omnicom company