COPD
PHARMACEUTICAL
Cassette were tasked with creating an emotive and immersive virtual reality experience to raise awareness and communicate the impact of the moderate exacerbations to both HCP’s and patients caused by Chronic Obstruct Pulmonary Disease (COPD).
An estimated 328 million people have COPD worldwide, and in 15 years, COPD is expected to become the leading cause of death.
This experience aims to help drive the urgency for HCPs to ACT earlier to prevent future exacerbations.
PROJECT TYPE
Sympathy piece
TECHNOLOGY
Virtual reality
{"items":["cd757c_e438aaa07c154162b2eabf8872605c81mv2","cd757c_2db5542f8d804c619b1b1428bc176115mv2","cd757c_939f09de786f487691eca4b856e7a353mv2","cd757c_c0f87f850ea14f0fb1e60fc47fb59e78mv2","cd757c_7263a150873a43adb1a096427c5c033bmv2","cd757c_8baa4a886301490e94480414e2d5f154mv2"],"styles":{"galleryType":"Strips","groupSize":1,"showArrows":true,"cubeImages":true,"cubeType":"fill","cubeRatio":"100%/100%","isVertical":false,"collageAmount":0.8,"collageDensity":1,"groupTypes":"1","oneRow":true,"imageMargin":0,"galleryMargin":0,"floatingImages":0,"chooseBestGroup":true,"smartCrop":false,"hasThumbnails":true,"enableScroll":true,"isGrid":false,"isSlider":false,"isColumns":false,"isSlideshow":false,"cropOnlyFill":false,"fixedColumns":0,"enableInfiniteScroll":true,"isRTL":false,"minItemSize":120,"rotatingGroupTypes":"","rotatingCubeRatio":"","gallerySliderImageRatio":0.75,"numberOfImagesPerRow":3,"numberOfImagesPerCol":1,"groupsPerStrip":0,"borderRadius":0,"boxShadow":0,"gridStyle":1,"mobilePanorama":false,"placeGroupsLtr":false,"viewMode":"preview","thumbnailSpacings":5,"galleryThumbnailsAlignment":"bottom","isMasonry":false,"isAutoSlideshow":false,"slideshowLoop":false,"autoSlideshowInterval":4,"useCustomButton":false,"bottomInfoHeight":0,"titlePlacement":"SHOW_ON_HOVER","galleryHorizontalAlign":"center","galleryTextAlign":"center","galleryVerticalAlign":"center","scrollSnap":true,"itemClick":"fullscreen","fullscreen":true,"allowSocial":false,"allowDownload":true,"allowTitle":false,"allowDescription":false,"loveButton":false,"loveCounter":false,"videoPlay":"auto","scrollAnimation":"NO_EFFECT","scrollDirection":1,"overlayAnimation":"NO_EFFECT","arrowsPosition":0,"arrowsSize":23,"watermarkOpacity":40,"watermarkSize":40,"useWatermark":true,"watermarkDock":{"top":"auto","left":"auto","right":0,"bottom":0,"transform":"translate3d(0,0,0)"},"loadMoreAmount":"all","defaultShowInfoExpand":1,"allowTitleExpand":true,"allowDescriptionExpand":true,"allowLinkExpand":true,"expandInfoPosition":0,"allowFullscreenExpand":true,"fullscreenLoop":false,"galleryAlignExpand":"left","addToCartBorderWidth":1,"addToCartButtonText":"","slideshowInfoSize":200,"playButtonForAutoSlideShow":false,"allowSlideshowCounter":false,"hoveringBehaviour":"APPEARS","thumbnailSize":120,"magicLayoutSeed":1,"imageHoverAnimation":"NO_EFFECT","calculateTextBoxHeightMode":"AUTOMATIC","textBoxHeight":0,"textBoxWidth":0,"textImageSpace":10,"textBoxBorderRadius":0,"textBoxBorderWidth":0,"textsVerticalPadding":0,"textsHorizontalPadding":0,"titleDescriptionSpace":6,"customButtonText":"","customButtonBorderWidth":1,"customButtonBorderRadius":0,"loadMoreButtonText":"Load More","loadMoreButtonBorderWidth":1,"loadMoreButtonBorderRadius":0,"imageInfoType":"NO_BACKGROUND","itemBorderWidth":0,"itemBorderRadius":0,"itemEnableShadow":false,"itemShadowBlur":20,"itemShadowDirection":135,"itemShadowSize":10,"imageLoadingMode":"BLUR","expandAnimation":"NO_EFFECT","imageQuality":90,"usmToggle":false,"usm_a":0,"usm_r":0,"usm_t":0,"videoSound":false,"videoSpeed":1,"videoLoop":true,"gotStyleParams":true,"selectedLayout":"3|bottom|1|fill|false|1|true","showVideoPlayButton":true,"galleryImageRatio":2,"sharpParams":{"quality":100,"usm":{},"allowUsm":false},"imageLoadingWithColorMode":"PICKED_COLOR","imageRatioType":"FIXED","numberOfDisplayedItems":3,"itemBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemShadowOpacityAndColor":{"themeName":"color_15","value":"rgba(47,46,46,0.2)"},"textBoxBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"textBoxFillColor":{"themeName":"color_12","value":"rgba(245,245,245,1)"},"alwaysShowHover":false,"isStoreGallery":false,"previewHover":false,"galleryLayout":3,"itemOpacity":{"themeName":"color_14","value":"rgba(96,94,94,0.6)"},"itemFont":{"style":{"bold":false,"italic":false,"underline":false},"family":"avenir-lt-w01_35-light1475496","preset":"Heading-S","editorKey":"font_6","size":16,"fontStyleParam":true,"displayName":"Small Heading","value":"font:normal normal normal 16px/1.4em avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontSlideshow":{"family":"avenir-lt-w01_85-heavy1475544","displayName":"Basic Heading","style":{"bold":false,"italic":false,"underline":false},"size":22,"preset":"Custom","editorKey":"font_5","fontStyleParam":true,"value":"font:normal normal normal 22px/27px avenir-lt-w01_85-heavy1475544,sans-serif;"},"itemDescriptionFontSlideshow":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemDescriptionFont":{"family":"avenir-lt-w01_35-light1475496","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":15,"preset":"Custom","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 15px/18px avenir-lt-w01_35-light1475496,sans-serif;"},"itemFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"itemDescriptionFontColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"itemDescriptionFontColorSlideshow":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonFont":{"family":"wfont_cd757c_6db19661233a4f0f9b7f2bc10cee3d77,wf_6db19661233a4f0f9b7f2bc10,orig_century_gothic","displayName":"Paragraph 2","style":{"bold":false,"italic":false,"underline":false},"size":16,"preset":"Body-M","editorKey":"font_8","fontStyleParam":true,"value":"font:normal normal normal 16px/1.4em wfont_cd757c_6db19661233a4f0f9b7f2bc10cee3d77,wf_6db19661233a4f0f9b7f2bc10,orig_century_gothic;"},"loadMoreButtonFontColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"loadMoreButtonColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"loadMoreButtonBorderColor":{"themeName":"color_15","value":"rgba(47,46,46,1)"},"arrowsColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"oneColorAnimationColor":{"themeName":"color_11","value":"rgba(255,255,255,1)"},"isAccessible":false,"allowLeanGallery":false,"layoutsVersion":2,"selectedLayoutV2":3,"isSlideshowFont":false,"externalInfoHeight":0,"externalInfoWidth":0},"container":{"top":"","bottom":"","left":"","right":"","width":980,"height":671,"position":"","avoidGallerySelfMeasure":true,"galleryWidth":980,"galleryHeight":536,"scrollBase":0}}