COPD

PHARMACEUTICAL

Cassette were tasked with creating an emotive and immersive virtual reality experience to raise awareness and communicate the impact of the moderate exacerbations to both HCP’s and patients caused by Chronic Obstruct Pulmonary Disease (COPD).

An estimated 328 million people have COPD worldwide, and in 15 years, COPD is expected to become the leading cause of death.

This experience aims to help drive the urgency for HCPs to ACT earlier to prevent future exacerbations.

PROJECT TYPE

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Sympathy piece

TECHNOLOGY

Virtual reality