Cassette were challenged with creating an immersive experience to raise awareness around the importance of Vascular Health. Cassette created a virtual reality game which acts as a personal trainer for your health, where HCPs (health care professionals) can further their learning about the condition, and provide tools to pass on information to patients.
Players can navigate their way through the vascular system by steering through a virtual artery. The aim of the game is to dodge contributing factors to Vascular Health, like burger icons to avoid plaque build up, and the risk of developing a blood clot, decreasing your score; and hit ‘good’ icons like running trainers to maintain a high score. This experience will feature as part of a larger exhibit for the pharmaceutical brand at medical expos and further rolled out as a fly through demo on Samsung Gear.