Cassette were challenged with creating an interactive way of showcasing Mini’s vast range of cars at Goodwood Festival of Speed 2018. Cassette decided to take a different route, and assign a personality to each of the cars in the range using a bespoke record player and different songs related to each car.
Punters were encouraged to choose their car from the selection of records and like you would use a key to open a car, place it on a custom designed record player. The song would start playing, and content about that specific car would appear on the touch screen above. Users could book a test drive, purchase the car online, request a brochure and explore the Mini range whilst listening to music which led to dwell time of 8-10minutes per person.