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MINI

Cassette were challenged with creating an interactive way of showcasing Mini’s vast range of cars at Goodwood Festival of Speed 2018. Cassette decided to take a different route, and assign a personality to each of the cars in the range using a bespoke record player and different songs related to each car.


Punters were encouraged to choose their car from the selection of records and like you would use a key to open a car, place it on a custom designed record player. The song would start playing, and content about that specific car would appear on the touch screen above. Users could book a test drive, purchase the car online, request a brochure and explore the Mini range whilst listening to music which led to dwell time of 8-10minutes per person.

PROJECT TYPE

Public event

TECHNOLOGY

Touch screen

CONTACT

ADDRESS

Team Cassette

Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW

letschat@wearecassette.com

Tel: (+44) 020 8232 7293

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GET IN TOUCH

Part of TRO Group, an Omnicom company

CONTACT

ADDRESS

Team Cassette

Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW

letschat@wearecassette.com

Tel: (+44) 020 8232 7293

  • YouTube Social  Icon
  • LinkedIn Social Icon

GET IN TOUCH

Part of TRO Group, an Omnicom company