INTERACTIVE WARDROBE

LUCOZADE ZERO

Lucozade and Missguided wanted to create a fun and interactive way to engage with their consumers for one of their sampling campaigns by enticing them to win a Missguided wardrobe.

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Cassette developed an engaging call to action concept integrating a transparent touch LCD screen 'wardrobe' which encouraged the audience to validate a code from a Lucozade can in exchange for a chance to win a prize from the wardrobe.

PROJECT TYPE

Public event

Recurring campaign

Competition

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TECHNOLOGY

Interactive screen

CONTACT

ADDRESS

Team Cassette

Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW

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Tel: (+44) 020 8232 7293

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Part of TRO Group, an Omnicom company