Lucozade | CASSETTE

INTERACTIVE WARDROBE

LUCOZADE ZERO

Lucozade and Missguided wanted to create a fun and interactive way to engage with their consumers for one of their sampling campaigns by enticing them to win a Missguided wardrobe.

Cassette developed an engaging call to action concept integrating a transparent touch LCD screen 'wardrobe' which encouraged the audience to validate a code from a Lucozade can in exchange for a chance to win a prize from the wardrobe.