INTERACTIVE WARDROBE
LUCOZADE ZERO
Lucozade and Missguided wanted to create a fun and interactive way to engage with their consumers for one of their sampling campaigns by enticing them to win a Missguided wardrobe.
Cassette developed an engaging call to action concept integrating a transparent touch LCD screen 'wardrobe' which encouraged the audience to validate a code from a Lucozade can in exchange for a chance to win a prize from the wardrobe.
PROJECT TYPE
Public event
Recurring campaign
Competition
TECHNOLOGY
Interactive screen
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CONTACT
ADDRESS
Team Cassette
Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW
Tel: (+44) 020 8232 7293
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Part of TRO Group, an Omnicom company