Cassette specialises in creating immersive experiences within the healthcare industry, building virtual and augmented reality campaigns for marketing communications, training, education and treatment.
We work closely with pharmaceutical clients, healthcare communications agencies, and training specialists to translate complex, detailed information into immersive experiences.
Here's a snapshot of some clients we have worked with...
THE OPPORTUNITY FOR IMMERSIVE TECHNOLOGY IN HEALTHCARE IS VAST.
Education for patients - behaviour change
Training - symptom diagnosis
Condition simulation e.g. blindness
Training - procedures
Education - anatomy
Condition simulation e.g. atrial fibrillation
Empathy - simulate lifestyle challenges
“During VR experiences, hippocampus was involved in episodic memories linking both time and space". This study supports the fact that the brain believes the VR-experiences as closer to a real experience. Based on the above findings and referring to the "learning pyramid", the VR-Training model has the potential knowledge retention rate of 75-90%.”