Diamond Exchange

VIRTUAL RING TRY ON

Trying on jewellery and accessories can be quite time consuming, and occasionally intimidating. Diamond Exchange were after a creative solution to resolve this.

In conjunction with Diamond Exchange, Cassette developed a mixed reality experience which enabled consumers to ‘virtually’ try on different ring styles before the real version was brought out of the case. The seamless interface removed barriers to engagement with these exclusive products and increased exposure to a wider product range. Blending gesture, and augmented reality technology, the VR Jeweller is both theatrical and practical, halving the time spent looking at styles.