VIRTUAL RING TRY ON
DIAMOND EXCHANGE
Trying on jewellery and accessories can be quite time consuming, and occasionally intimidating. Diamond Exchange were after a creative solution to resolve this.
In conjunction with Diamond Exchange, Cassette developed a mixed reality experience which enabled consumers to ‘virtually’ try on different ring styles before the real version was brought out of the case. The seamless interface removed barriers to engagement with these exclusive products and increased exposure to a wider product range. Blending gesture, and augmented reality technology, the VR Jeweller is both theatrical and practical, halving the time spent looking at styles.
PROJECT TYPE
Retail installation
Permanent installation
TECHNOLOGY
Augmented reality
Virtual reality
Leap Motion sensor
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CONTACT
ADDRESS
Team Cassette
Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW
Tel: (+44) 020 8232 7293
GET IN TOUCH
Part of TRO Group, an Omnicom company