INTERACTIVE WARDROBE

LUCOZADE ZERO

PROJECT TYPE

Public event

Recurring campaign

Competition

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TECHNOLOGY

Interactive screen

Lucozade and Missguided wanted to create a fun and interactive way to engage with their consumers for one of their sampling campaigns by enticing them to win a Missguided wardrobe.

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Cassette developed a transparent wardrobe concept using a transparent touch LCD screen which reveals the clothing inside the wardrobe but also acts as a call to action and user interface in order to validate their code from the Lucozade can.