INTERACTIVE WARDROBE
LUCOZADE ZERO
Lucozade and Missguided wanted to create a fun and interactive way to engage with their consumers for one of their sampling campaigns by enticing them to win a Missguided wardrobe.
Cassette developed a transparent wardrobe concept using a transparent touch LCD screen which reveals the clothing inside the wardrobe but also acts as a call to action and user interface in order to validate their code from the Lucozade can.
PROJECT TYPE
Public event
Recurring campaign
Competition
TECHNOLOGY
Interactive screen