BMW I RACING

FORMULA-E

BMW wanted to create a fun and interactive way to engage with Formula E fans at Forumla-E races across Europe. 

Cassette developed a stunning 4 player game on a large screen, players were tasked with making it round the track using the vehicles batteries as efficiently as possible. 

PROJECT TYPE

Public event

Recurring campaign

Competition

TECHNOLOGY

Interactive screen

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CONTACT

ADDRESS

Team Cassette

Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW

letschat@wearecassette.com

Tel: (+44) 020 8232 7293

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