GOODWOOD FESTIVAL OF SPEED

BMW

BMW wanted to showcase Retail Online at 2017's Goodwood Festival of Speed. 

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Cassette developed a bespoke solution that used BMW's model cars alongside object recognition software to trigger relevant content with direct links to the BMW eCommerce site (Retail Online).

PROJECT TYPE 

Public event

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TECHNOLOGY

Object recognition

CONTACT

ADDRESS

Team Cassette

Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW

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Tel: (+44) 020 8232 7293

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Part of TRO Group, an Omnicom company