GOODWOOD FESTIVAL OF SPEED
BMW
BMW wanted to showcase Retail Online at 2017's Goodwood Festival of Speed.
Cassette developed a bespoke solution that used BMW's model cars alongside object recognition software to trigger relevant content with direct links to the BMW eCommerce site (Retail Online).
PROJECT TYPE
Public event
TECHNOLOGY
Object recognition
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CONTACT
ADDRESS
Team Cassette
Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW
Tel: (+44) 020 8232 7293
GET IN TOUCH
Part of TRO Group, an Omnicom company