GOODWOOD FESTIVAL OF SPEED
BMW
BMW wanted to showcase Retail Online at 2017's Goodwood Festival of Speed.
Cassette developed a bespoke solution that used BMW's model cars alongside object recognition software to trigger relevant content with direct links to the BMW eCommerce site (Retail Online).
PROJECT TYPE
Public event
TECHNOLOGY
Object recognition
CONTACT
ADDRESS
Team Cassette
Richmond Brewery Stores
18 Petersham Road
Richmond
Surrey
TW10 6UW
Tel: (+44) 020 8232 7293
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Part of TRO Group, an Omnicom company