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TITLE
BMW
The Future of Auto
DEMONSTRATING BMW’S VISION FOR AUTONOMOUS DRIVING.
BMW worked with Cassette to develop a format for educating consumers at Formula E races on their vision for the future of autonomous driving.
Cassette developed an interactive touch table controlled by movement of 3D printed pucks alongside bespoke interactive content delivered in bite-size memorable pieces.
BRIEF
To create an interactive learning experience for visitors to the BMW Formula E experience area at Formula E races.
Create a bite sized learning pathway for educating guests on BMW's vision for autonomous driving, in an immersive memorable way.
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