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BMW

The Future of Auto

DEMONSTRATING BMW’S VISION FOR AUTONOMOUS DRIVING.

BMW worked with Cassette to develop a format for educating consumers at Formula E races on their vision for the future of autonomous driving.

Cassette developed an interactive touch table controlled by movement of 3D printed pucks alongside bespoke interactive content delivered in bite-size memorable pieces.
 

BRIEF

To create a supportive training tool in VR for Health Care Professionals (HCPs) to raise awareness of CRS and neurological side effect management protocols and seek to improve confidence in treating these adverse events after the infusion of CAR-T cell therapy. 

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